It is a lot of bang for the buck. Easy to understand and not a bunch of promises. I really liked it. He has a video too on his website but be forewarned he has a very boring voice. I only got half way through that. I'll stick with the book.
I think I will have to grab an ecopy of that book, too. Like you, I prefer paper for the same reasons. Marketing takes a lot of my time, and after I read his suggestions, I might be able to narrow down what I should do and what I should forget. I always felt like most of what I do helps to an extent, but he's right about the 20% rules.
It is a lot of bang for the buck. Easy to understand and not a bunch of promises. I really liked it. He has a video too on his website but be forewarned he has a very boring voice. I only got half way through that. I'll stick with the book.
I think I will have to grab an ecopy of that book, too. Like you, I prefer paper for the same reasons. Marketing takes a lot of my time, and after I read his suggestions, I might be able to narrow down what I should do and what I should forget. I always felt like most of what I do helps to an extent, but he's right about the 20% rules.